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Lead Technology

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Jan. 25 2012




IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media 4

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

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Jan. 18 2012




Volume, Storage Top Database Concerns in 2012: Winterberry Group

Marketers are asking legacy systems to store an ever-widening expanse of behavioral data, such as clickstream activity, intent data (opt-ins, registrations and referrals), and Web analytic information

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Jan. 13 2012




Best Practices for B2B Marketers Using Facebook

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.

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Jan. 12 2012




Marketing Automation Helps Nxtbook Identify Prospects

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

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Dec. 14 2011




Improved Ecommerce Boosts Results for Green Top Sporting Goods

Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories.

As recently as 2008, Green Top’s website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers’ sites.

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Dec. 06 2011




Keeping Marketing Assets Secure in the Cloud

After all, if your marketing and sales materials are managed and distributed via a Software as a Service (SaaS) solution on the Internet, rather than housed on your company’s own servers, aren’t they more prone to being viewed by unauthorized users? The answer may actually be no, according to some industry analysts.

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Oct. 24 2011




Hearst, Experian Team Up To Model And Score Commitment

When a marketer delivers goods in advance of payment, as in a “bill me” situation, there is a greater possibility of a lack of commitment on the prospect’s part. And that can result in higher levels of non-paying customers. Unfortunately for magazine publishers, bill me options for subscription requests are fairly standard.

For Hearst Magazines, the challenge was establishing a web-based system that evaluates subscription requestors on the fly, allowing good prospects to sail through the subscription process easily while providing just enough of a barrier for online prospects who are riskier.

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Oct. 01 2011




Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers 5

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

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Aug. 02 2011




Lead Gen Best Practices: Bridging the Sales/Marketing Gap

While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.

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