Lead Technology
Article
May. 13 2013
Solving Marketing Complexity through Collaboration
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives. More...
Article
May. 07 2013
Why The Customer Should Be Central to Inbound Efforts
Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. More...
Article
Apr. 12 2013
For PPC Ads, No. 1 Isn’t Always the Best Position
Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads. More...
Article
Apr. 10 2013
The Future of Lead Generation: Q&A
DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best More...
Sep. 15 2012
Lyris One Addresses The Age of Exploding Data
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Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data More...
Aug. 27 2012
Data and Frequency Capping Can Drive Better Media Buying: Q&A
Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in More...
Jul. 29 2012
Mobile Looms Large as Facebook Fights Branding Medium Label
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There's a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company's very first earning repor More...
Jul. 16 2012
Marketing Data on IT Prospects Varies: Study
Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers ins More...
Jun. 13 2012
Q&A: Creating a Winning B2B Landing Page
1
The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and C More...
Jun. 02 2012
Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers
4
There's a throwaway line in Microsoft's More...
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