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Lead Scoring

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afo

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B2B

Article

Nov. 14 2013




B2B Marketers Unsatisfied With Conversion Rates: CMO Council

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

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air-new-zealand

Article

Nov. 13 2013




Solving the Big Data Challenge 1

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

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scoreboard

Article

Sep. 03 2013




Get Ready for Engagement Scoring: Four Key Steps

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

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technology595

Article

Jul. 24 2013




B2B Marketing Becomes More Content Driven

Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

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fingers

Article

Jul. 12 2013




How Marketing Can Deliver Qualified Leads

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

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ducks-355

Article

Jul. 11 2013




Content and Data Crucial for Lead Nurturing

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

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fingers

Article

Jun. 17 2013




Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

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Jul. 31 2012




How to Avoid Big Data Analysis Paralysis 7

The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo’s Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.

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Jul. 10 2012




Telemarketing Helps First Databank Qualify Leads 2

Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than […]

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Jun. 02 2012




Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers 4

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

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