Lead Scoring
Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are all essential to creating a winning B2B lead scoring, nurturing and qualification strategy. “
Article
Jun. 17 2013
Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen str More...
Jul. 31 2012
How to Avoid Big Data Analysis Paralysis
7
The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo's Paul McConville offers tips on limiti More...
Jun. 02 2012
Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers
4
There's a throwaway line in Microsoft's More...
May. 04 2012
Pre-ranking Leads Maximizes Expensive Sales-Staff Efforts
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money. More...
Mar. 19 2012
Lead Management (And Data) Practices Vary Among B2B Marketers
1
A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices. More...
Article
Feb. 21 2012
Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey
1
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places. More...
Feb. 06 2012
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own More...
The Latest In
Latest Special Reports
MORE SPECIAL REPORTS
Latest Tip Sheets
MORE TIP SHEETS
Latest Tech Round-Up
MORE TECH ROUND-UP
Just Released
Latest Executive Summary
Blogs & Opinions
Posted 2 months ago
in Big Fat Marketing Blog
Marketers Get in on the April Foolishness
Posted 2 months ago
in Big Fat Marketing Blog
