Lead Scoring
Jul. 31 2012
How to Avoid Big Data Analysis Paralysis
7
The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo's Paul McConville offers tips on limiti More...
Jun. 02 2012
Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers
4
There's a throwaway line in Microsoft's More...
May. 04 2012
Pre-ranking Leads Maximizes Expensive Sales-Staff Efforts
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money. More...
Mar. 19 2012
Lead Management (And Data) Practices Vary Among B2B Marketers
1
A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices. More...
Article
Feb. 21 2012
Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey
1
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places. More...
Feb. 06 2012
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own More...
Jan. 25 2012
IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media
4
In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients? More...
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