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Lead Management

Activities, Stats, Trends in Digital Marketing?—Infographic

Arun Sivashankaran (FunnelEnvy) With the digital marketing industry topping $62 billion in the U.S. every scrap of helpful information CMOs can gather is important to the bottom line. Read and Discuss

Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Aug. 27 2012




Data and Frequency Capping Can Drive Better Media Buying: Q&A

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in the metrics used, as well as frequency capping within and across ad networks, can significantly boost their programs

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Aug. 13 2012




Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email 5

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!

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Jul. 10 2012




Telemarketing Helps First Databank Qualify Leads 2

Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than […]

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Jun. 13 2012




Q&A: Creating a Winning B2B Landing Page 1

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

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Jun. 09 2012




Tailored Content Boosts Conversion in Lead-Generation Cycles 2

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

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Jun. 04 2012




The Case for Data-Driven Test and Learn Processes

The test-and-learn loop is an underused tool in a marketer’s arsenal. Pity, because it can be the difference between just struggling along and succeeding.

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May. 09 2012




Web Analysis Proves Big Businesses are Viable for Avery Office Products 4

Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

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May. 04 2012




Pre-ranking Leads Maximizes Expensive Sales-Staff Efforts

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople’s time is money.

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May. 03 2012




Using Marketing Analytics to Accurately Microtarget B2B leads

It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.

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