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Lead Management

Activities, Stats, Trends in Digital Marketing?—Infographic

Arun Sivashankaran (FunnelEnvy) With the digital marketing industry topping $62 billion in the U.S. every scrap of helpful information CMOs can gather is important to the bottom line. Read and Discuss

fingers

Article

Jul. 12 2013




How Marketing Can Deliver Qualified Leads

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

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ducks-355

Article

Jul. 11 2013




Content and Data Crucial for Lead Nurturing

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

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lead capture campaigns

Article

Jul. 11 2013




5 Ways to Capture Leads Without a Lot of Writing

Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.

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prospecting

Article

Jul. 11 2013




8 Ways to Lose a Prospect’s Trust

(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]

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fingers

Article

Jun. 17 2013




Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

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personalization

Article

Jun. 12 2013




Consumers Numb to Personalization: Report

Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.

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technology595

Article

Jun. 06 2013




Marketing Automation Consolidation—Why Now?

Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons …

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suitcase

Article

May. 22 2013




B2B Buyer’s Journey No Longer Begins With the Salesperson

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

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handshake-595

Article

May. 13 2013




Solving Marketing Complexity through Collaboration

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.

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Dart hitting a target

Article

May. 07 2013




Why The Customer Should Be Central to Inbound Efforts

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

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