Lead Management

Article

May. 13 2013

Solving Marketing Complexity through Collaboration

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives. More...

Article

May. 07 2013

Why The Customer Should Be Central to Inbound Efforts

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. More...

Sep. 15 2012

Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data More...

Aug. 27 2012

Data and Frequency Capping Can Drive Better Media Buying: Q&A

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in More...

Aug. 13 2012

Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email 5

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type More...

Jul. 10 2012

Telemarketing Helps First Databank Qualify Leads 2

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Jun. 13 2012

Q&A: Creating a Winning B2B Landing Page 1

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and C More...

Jun. 09 2012

Tailored Content Boosts Conversion in Lead-Generation Cycles 2

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media's Gordon Plutsky makes the case for data-based conten More...

Jun. 04 2012

The Case for Data-Driven Test and Learn Processes

The test-and-learn loop is an underused tool in a marketer's arsenal. Pity, because it can be the difference between just struggling along and succeed More...

May. 09 2012

Web Analysis Proves Big Businesses are Viable for Avery Office Products 4

Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently. More...