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Acquisition

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Jun. 22 2012




New Online Deal Site Targets Gay Male Market 1

DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.

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Jun. 18 2012




Five Clues Online Customers May Be Cheating (And How Data Can Win Them Back)

U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.

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Jun. 13 2012




Q&A: Creating a Winning B2B Landing Page 1

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

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Jun. 09 2012




Tailored Content Boosts Conversion in Lead-Generation Cycles 2

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

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Jun. 02 2012




Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers 4

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

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Apr. 09 2012




FTC Calls For Legislative Oversight of Data Brokers

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

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Apr. 04 2012




New Express Loyalty Program Expands Beyond Credit Card Holders

Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don’t actually own that branded credit card.

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Mar. 19 2012




Lead Management (And Data) Practices Vary Among B2B Marketers 1

A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

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Feb. 21 2012




Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey 1

Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.

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Feb. 16 2012




CM Listline: Tapping Masterfiles for Recency and Efficiency

Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes a lot of effort to net out an adequate prospect file from the merge-purge of multiple response list hotlines due to the costs and time required to get the job done right.

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