Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > Database Marketing > Lead generation > ACQUISITION

Acquisition

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afo

Read and Discuss

lead capture campaigns

Article

Sep. 26 2013




Why You Should Rethink Your Business Communications Strategy 1

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors

More...

 
winningcustomers595

Article

Aug. 01 2013




Tips to Win and Retain Customers in a Digital World

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

More...

 
technology595

Article

Jul. 24 2013




B2B Marketing Becomes More Content Driven

Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

More...

 
game-595

Article

Jul. 17 2013




Q&A: Content Marketing Requires Coordination Between Marketing and Sales

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

More...

 
fingers

Article

Jul. 12 2013




How Marketing Can Deliver Qualified Leads

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

More...

 
lead capture campaigns

Article

Jul. 11 2013




5 Ways to Capture Leads Without a Lot of Writing

Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.

More...

 
prospecting

Article

Jul. 11 2013




8 Ways to Lose a Prospect’s Trust

(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]

More...

 
fingers

Article

Jun. 17 2013




Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

More...

 
bozzuto

Article

Jun. 12 2013




The Role of Content in B2B Digital Marketing 1

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

More...

 
brand value

Article

Jun. 06 2013




Brand Value Has New Definition For Millennial Marketing

The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.

More...