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Acquisition

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Jul. 18 2007




Know What Your Prospect is Thinking

Let’s face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.

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Mar. 15 2007




No Matter What You Do, Only Real Prospects Will Buy

Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.

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Aug. 16 2006




What Happens When You Talk to Your Prospect?

When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.

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Feb. 01 2006




HP’s Hot Prospects

THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are

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Jul. 13 2005




Ameriquest Leveraging Stones Tour to Generate Leads

Ameriquest Mortgage Co. is launching an online sweepstakes today that will send five consumers to meet The Rolling Stones and see them perform live, while helping the mortgage company generate new leads. As presenting sponsor of the U.S. leg of The …

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May. 31 2000




NEW Blood: FINDING NEW CUSTOMERS DURING A PROSPECTING CRISIS

when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media

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Jan. 04 2000




U.S. Foodservice Taps GTE to Build e-Commerce Site

U.S. Foodservice, based in Columbia, MD, has tapped GTE Internetworking to build its commercial Web site http://www.NextDayGourmet.com.With a two-year

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