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Enhancement

Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti

As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the

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RPI

Article

Mar. 10 2014




RPI vs. RFM: Real-Time Value in Software as a Service

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

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RPI

Article

Jan. 25 2014




RPI Versus RFM: Targeting the Frequent Traveler

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

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influencer marketing

Article

Jan. 21 2014




Why Segmentations Fail—And How to Make them Succeed

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

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Web analytics

Article

Jan. 07 2014




RFM Versus RPI—Relationship, Persona and Intent

It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.

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Checkmark

Article

Dec. 05 2013




3 Steps to Stop Losing Leads

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

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storytelling

Article

Dec. 04 2013




Creating a Narrative Through Agile Marketing

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

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air-new-zealand

Article

Nov. 13 2013




Solving the Big Data Challenge 1

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

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Checkmark

Article

Nov. 11 2013




Socializing Data – The Marketing Game Changer

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

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Omnicom Group and Publicis Groupe

Article

Oct. 25 2013




Four Tips for Dealing with Tricky Customer Decisions

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

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dma-logo-2

Article

Oct. 16 2013




New DMA Study Examines Impact of Data on Economy

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

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