By Tim GirgentiAs a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the
Nov. 11 2013
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge. More...
Oct. 25 2013
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky. More...
Oct. 16 2013
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released t More...
Oct. 10 2013
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014. More...
Oct. 01 2013
Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can re More...
Sep. 03 2013
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels. More...
Jul. 18 2013
Marketers often don't act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a More...
Jun. 17 2013
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen str More...
Jun. 03 2013