Enhancement
Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are all essential to creating a winning B2B lead scoring, nurturing and qualification strategy. “
Article
Jun. 17 2013
Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen str More...
Article
Jun. 03 2013
Not Your Normal Data: The Impact of the Outlier
Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes. More...
Article
May. 13 2013
Solving Marketing Complexity through Collaboration
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives. More...
Article
May. 07 2013
Weather.com Develops Targeting Solution
Weather.com is working with Lotame to perfect AudienceFX, the site's audience targeting solution. More...
Article
Apr. 18 2013
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. More...
Article
Apr. 09 2013
Customer Experience is the Differentiator
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority. More...
Article
Apr. 05 2013
Big Data Critical to Customer-Centric Cultures: CMO Council Report
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business More...
Jan. 28 2013
Data Quality Still a Struggle for B2B Marketers
Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new More...
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