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Enhancement

Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the newspaper every summer morning. If I wanted to evaluate a hitter, I looked a

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man-ball-challenges

Article

Oct. 16 2014




Marketers Need a Better View of the Customer Journey: ANA

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

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Article

Oct. 10 2014




4 Ways to Survive Today’s Data-Driven Marketing World 1

Hey CMO! You’re under qualified! Get a math degree.

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enterprise data

Article

Oct. 08 2014




Creating a Data Centric View of Customers

Having a customer-centric view is great, but a data-centric view can help you understand intent.

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ROI.595

Article

Oct. 08 2014




Digital Engagement and Conversion Are Not Synonymous 1

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

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talbots-355

Article

Oct. 01 2014




Getting Personal: Leveraging Big Data for Better Connections

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

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marketing automation technology

Article

Sep. 15 2014




How Data-Driven App Marketing Will Revolutionize User Acquisition 1

Data is an integral and constant component of any successful app marketing campaign.

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arthur-crop

Article

Aug. 28 2014




Database Guru Arthur Hughes Dies

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

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marketing silos

Article

Aug. 25 2014




Curing a Marketing Hangover

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

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motorola-logo

Article

Jul. 09 2014




How Motorola Optimizes Channel Data Management

Channel data management is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI.

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enterprise data

Article

May. 13 2014




Digital Transformation, The Next Level of Sales Enablement

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

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