Learn More »
HOME > Database Marketing > DEMOGRAPHICS


Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

Read and Discuss

Oct. 03 2011

5 Tips to Reach Hispanics with Health Messages 3

To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:



Oct. 01 2011

Hunting for Prospects 1

If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall



Sep. 20 2011

Q&A: Amex’s Mastrocola on the Best Name Sources, Mail Formats

American Express is always testing, but tried and true voucher packages still pull best in their acquisition efforts.

Chief Marketer recently talked with Tom Mastrocola, director of subscription acquisition for American Express Publishing Corp., about trends in mail package design, postal concerns and list/database use.



Sep. 01 2011

CM Listline: In Life Events, Timing is Everything

The proliferation of online advertising networks is creating much ado about nothing, at least in terms of how digital marketing is romanticized nowadays.



Aug. 11 2011

Hoover’s Connects With IT for Better B-to-B Sales

How can you get IT street cred and build a rapport with the technology professionals who will ultimately help approve and implement your solution? Stephen Bergmann offers some thoughts on how Hoover’s has connected with IT pros to market its Application Programming Interface (API) products.



Jun. 10 2011

Younger Marketers Quicker To Embrace Multichannel Efforts: Survey

Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.



Jun. 06 2011

Broker Roundtable: Targeting Diverse Ethnic Segments

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: As the U.S. gets more ethnically diverse, what are some tips to help marketers target various demographic segments?



May. 19 2011

High Tech, Personalization Let Citi Refresh ThankYou Rewards Program

Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.



May. 18 2011

Time Warner Launches Hispanic DR, Social Effort 1

Time Warner Cable has launched a massive direct response television and print campaign promoting various services to Hispanic people.



May. 03 2011

Retooling Your Marketing Strategy for Success in Emerging Global Markets

If it’s time for your company to review and retool its marketing strategy for emerging markets, here are some guidelines to get you started down the right path.