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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Oct. 01 2011




Hunting for Prospects 1

If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall

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Sep. 20 2011




Q&A: Amex’s Mastrocola on the Best Name Sources, Mail Formats

American Express is always testing, but tried and true voucher packages still pull best in their acquisition efforts.

Chief Marketer recently talked with Tom Mastrocola, director of subscription acquisition for American Express Publishing Corp., about trends in mail package design, postal concerns and list/database use.

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Sep. 01 2011




CM Listline: In Life Events, Timing is Everything

The proliferation of online advertising networks is creating much ado about nothing, at least in terms of how digital marketing is romanticized nowadays.

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Aug. 11 2011




Hoover’s Connects With IT for Better B-to-B Sales

How can you get IT street cred and build a rapport with the technology professionals who will ultimately help approve and implement your solution? Stephen Bergmann offers some thoughts on how Hoover’s has connected with IT pros to market its Application Programming Interface (API) products.

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Jun. 10 2011




Younger Marketers Quicker To Embrace Multichannel Efforts: Survey

Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.

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Jun. 06 2011




Broker Roundtable: Targeting Diverse Ethnic Segments

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: As the U.S. gets more ethnically diverse, what are some tips to help marketers target various demographic segments?

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May. 19 2011




High Tech, Personalization Let Citi Refresh ThankYou Rewards Program

Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

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May. 18 2011




Time Warner Launches Hispanic DR, Social Effort 1

Time Warner Cable has launched a massive direct response television and print campaign promoting various services to Hispanic people.

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May. 03 2011




Retooling Your Marketing Strategy for Success in Emerging Global Markets

If it’s time for your company to review and retool its marketing strategy for emerging markets, here are some guidelines to get you started down the right path.

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Mar. 03 2011




Older Baby Boomers May Hold Surprises For Marketers

Age is an essential data point when targeting consumers. But advertisers who have pre-fixed ideas about what a baby boomer looks like may be in for a rude awakening as younger-thinking citizens age into this cohort.

Take the oldest boomers, those born between 1946 and 1954. They’re a lot more active—and a lot more computer-savvy—than previous generations of consumers in their mid-50s and mid-60s. Linda Armstrong, an executive vice president and practice leader at DMW Direct who specializes in health and age-targeted product launches, spoke with Chief Marketer about specific considerations marketers should mull when appealing to this group.

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