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Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Apr. 20 2012

Want Travel Business? Look to Your Smartphone Presence 2

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.



Apr. 10 2012

The New Sweet Spot for Reaching the Hispanic Consumer 1

When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.



Mar. 22 2012

Early Return (Visitors) in the Online Race 6

Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.



Feb. 22 2012

As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights

The Latina shopper is a smart, knowledgeable shopper




Feb. 15 2012

The Best of the Best: Four Game Changing Ideas from IMA Winners

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012



Feb. 15 2012

Marketers Help Consumers Stick to New Year’s Resolutions

Trying to get consumers to change their habits for the better is an annual first-quarter ritual



Feb. 14 2012


Jan. 26 2012

4 Tips for Integrating Inserts and Social Media

There are many ways businesses can use inserts to add balance and reach to their online marketing programs



Jan. 13 2012

Best Practices for B2B Marketers Using Facebook

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.