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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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baublebar

Article

May. 28 2013




Big Data Connects Online/Offline Fashion Shopping Experiences

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

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soccer

Article

May. 22 2013




Major League Soccer Scores With Personalized Email 1

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

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many small light bulbs equal big one

Article

May. 14 2013




Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing.

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Screen Shot 2013-04-18 at 1.24.06 PM

Article

Apr. 18 2013




Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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O2-site

Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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chain-link-595[1]

Article

Apr. 05 2013




Big Data Critical to Customer-Centric Cultures: CMO Council Report

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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Mar. 20 2013




Stop Survey Fatigue: Listen to Customers Without Driving Them Away 1

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

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Mar. 11 2013




How Persona-Based Marketing Can Go Wrong 2

What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?

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Article

Jan. 17 2013




How Big Data is Changing the World

More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .

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Article

Aug. 10 2012




When Data Gets Too Big 1

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.

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