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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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brand value

Article

Jun. 06 2013




Brand Value Has New Definition For Millennial Marketing

The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.

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checklist

Article

Jun. 03 2013




The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]

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crystal-ball-595

Article

Jun. 03 2013




Not Your Normal Data: The Impact of the Outlier

Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.

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baublebar

Article

May. 28 2013




Big Data Connects Online/Offline Fashion Shopping Experiences

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

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soccer

Article

May. 22 2013




Major League Soccer Scores With Personalized Email 1

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

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many small light bulbs equal big one

Article

May. 14 2013




Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing.

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Screen Shot 2013-04-18 at 1.24.06 PM

Article

Apr. 18 2013




Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

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O2-site

Article

Apr. 09 2013




Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

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chain-link-595[1]

Article

Apr. 05 2013




Big Data Critical to Customer-Centric Cultures: CMO Council Report

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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Mar. 20 2013




Stop Survey Fatigue: Listen to Customers Without Driving Them Away 1

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

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