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Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Sep. 09 2006

Hispanic Online Best Practices: Comparability and Maintenance

Before you begin to develop a Hispanic online initiative, consider very carefully comparability—how similar your Hispanic online program is to your corresponding general-market program–and maintenance



Sep. 04 2006

Marketing to Today’s Teens: The Same but Different 2

Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.



Aug. 20 2006

Hispanic Online Best Practices: URL Strategy

A URL is the most important and direct form of access to a given Website. When looking at the URLs of sites that target the Hispanic online market we find many approaches that can be grouped into four top-level strategies:



Aug. 03 2006

Hispanic Online Best Practices: Access

To drive traffic to a Hispanic site, you can of course leverage integrated Hispanic marketing, using both online and offline tactics, to create awareness of your Hispanic online program.



Jul. 28 2006

Latino Passion Points: Trite or True?

Even if you don’t understand Spanish, you probably won’t have much difficulty picking up on recurring themes in the spots you see on Spanish-language TV.



Jul. 21 2006

Hispanic Online Best Practices: In Culture

To most effectively communicate with U.S. Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with.



Jul. 10 2006

Hispanic Online Best Practices: In-Language

On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.



May. 31 2006

Turning Strategy into Creative for the Hispanic Market

Marketing to U.S. Hispanics isn’t some mysterious process that breaks all the rules taught on college campuses around the world for decades. To market to Hispanics, just start with the basic marketing model



May. 12 2006

What Makes Millennials Millennials

It would be an understatement to say that as Millennials (those born between 1977 and 1994) come of age, the rest of population is taken aback.



Mar. 16 2006

Marking the Spot of Generation X

Generation X has long posed a conundrum to marketers. They’re savvy, oversaturated, and busy people with a cynicism regarding the media. And yet the sociological forces that shape their worldviews are powerful and specific and, with a little creative thinking, can be the basis for marketing and development decisions targeting them.