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Demographics

Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti

As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the

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Nov. 10 2006




Hispanic Online Best Practices: Integrated Marketing and Operations

The term “integrated marketing” is a popular industry buzzword referring to the synchronization of all aspects of marketing communications, enabling each to work the others as a unified force rather than in isolation.

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Nov. 03 2006




Young and Restless: Tips for Reaching Teens Online

Marketing to youth is one of the hottest yet most challenging topics in digital marketing–for good reason.

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Oct. 30 2006




Hispanic Online Best Practices: Features and Functionality

Critical features and functionality tend to vary by company and by online initiative. For an online retailer, for instance, a shopping cart is a critical feature; for an airline, a booking engine is key.

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Oct. 11 2006




RU Ready 4 the DM Generation?

The Shop.org conference in New York kicked off on Oct. 11 with a keynote presentation on w@ U N2K about the DM generation.

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Oct. 08 2006




Finding the Hispanic American Online

If you don’t figure out how to market to Hispanics over the next few years, you may not have a career in marketing.

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Oct. 08 2006




Hispanic Online Best Practices: Toggle

In the context of Hispanic online marketing, “toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa.

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Sep. 23 2006




Hispanic Online Best Practices: Notification

As we discussed in our previous article, Hispanic Online Best Practices: Comparability and Maintenance, a Hispanic online program does not have to be all or nothing. We recommend that companies take a strategic approach in developing Hispanic online initiatives. In many cases, this entails a phased approach with key milestones.

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Sep. 15 2006




In-Store Marketing: Don’t Overlook the Hispanic Consumer

It is now estimated that by 2008, the nation’s fastest-growing population will command nearly $1 trillion of purchasing power. Per household, Hispanics spend more than the general population because on average their households are larger.

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Sep. 10 2006




E-commerce: Meet the New Boss

With apologies to the Who, your new boss ain’t the same as the old boss–at least in the digital world. Who is the new boss? She’s between 25 and 54 years old.

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Sep. 09 2006




Hispanic Online Best Practices: Comparability and Maintenance

Before you begin to develop a Hispanic online initiative, consider very carefully comparability—how similar your Hispanic online program is to your corresponding general-market program–and maintenance

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