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Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Oct. 21 2008

What Ethnicity Says About How We Shop

As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.



Oct. 07 2008

Brand President and (Sub-Brand) Vice President

On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly



Apr. 28 2008

E-Marketing to Women: Soccer Moms Aren’t the Goal

Is your Web site “pretty in pink?” If you’re trying to reach women, think again about your design scheme. E-Centric recently talked with Michele Miller and Holly Buchanan, authors of the new book “The Soccer Mom Myth” about what marketers are doing right and wrong



Jan. 22 2008

Women Don’t Just Buy Brands, They Join Them

From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.



Jan. 22 2008

The Mother Load: Understanding Mom With Search Engine

Aside from play dates, soccer games and the diaper aisle at Target, do you know where to find moms? Try search engines, where—like everyone else—moms are going to find information. Click here to find out how the typical mom is using search engines, and how you can reach her with your message.



Dec. 21 2007

The Ultimate Metric: Marriage

It’s time for some holiday fun. Richard H. Levey reports on how to measure results when seeking, uh,
a mail order spouse.



Oct. 23 2007

Marketing to Muslims

Does Islam scare you? It shouldn’t. U.S. Muslims are a growing market. and they want many of the same things that other Americans do. But you have to sensitize yourself to Ramadan (a month of fasting), Halal (Muslim dietary laws), and Islam’s different take on financial issues. Click here for more on selling to Muslims.



Sep. 18 2007

Top 10 Up & Coming Teen Sites 8

Teenagers care about self-expression, exploring their identity, honing their personal taste, connecting romantically with other teens, and being amused by silly, scatological, hyper-hormonal comedy. Click here for 10 up-and-coming Web sites that reflect the teenage mindset and interests, with examples of how marketers are participating.



Jul. 30 2007

Back to School Spending to Rise 7%

On average, consumers expect to spend $590 for back-to-school clothing and supplies, according to a new survey by Brand Keys. Click here to find out where and why they’ll be buying those pencils and books.



May. 07 2007

Who Likes Grocery Mail? Men Do

(Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail.