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Demographics

Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti

As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the

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Jul. 30 2007




Back to School Spending to Rise 7%

On average, consumers expect to spend $590 for back-to-school clothing and supplies, according to a new survey by Brand Keys. Click here to find out where and why they’ll be buying those pencils and books.

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May. 07 2007




Who Likes Grocery Mail? Men Do

(Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail.

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Apr. 26 2007




Forget About Money – Kids Change Everything

Sure, there are oodles of events that alter your habits as a consumer. Graduating college, getting married, buying a pet, moving to a new city.

But the big honkin’ mother of all lifechanging events is, well, becoming a mother. Or a father, of course.

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Apr. 26 2007




Toddlin’ Online: A Real Kid Surfs in Real Time 1

Kid-focused television networks like Noggin, Playhouse Disney and PBS offer online presences designed to engage, educate and entertain their preschool audiences.

How well do they do their jobs? I enlisted my son Jacob, age 4, to put the sites to the test. One recent afternoon we sat down at my laptop, to see what piqued his interest.

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Mar. 30 2007




Ripples Across the Pond: The Trends are Coming, The Trends are Coming

For several years, I had the pleasure of traveling to London each spring for the International Direct Marketing Fair.

In addition to bringing home tons of news and story leads, I also always came back to the states with tips on what was going to be the next hot trend to jump across the pond.

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Mar. 01 2007




Eastern Philosophy

(Direct) Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you’ve multiplied that challenge.

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Feb. 09 2007




Four Tactics for Engaging Women as Healthcare—and General–Consumers

Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey.

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Jan. 25 2007




In the Cards: Do You Have Valentine’s Mailbox Glut? 3

So, are you the type to obsess over finding just the right card for your sweetie on Valentine’s Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?

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Jan. 19 2007




Preparing for the Population Pyramid Shift

What kind of an audience will marketers be looking at in the year 2050? If you look into Andrew Zolli’s crystal ball, the population pyramid looks more like an hourglass

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Dec. 15 2006




Hispanic Online Marketing: Beyond the Basics

Today there are relatively few online options that advertisers can use to target Hispanics. This reality is a result of two main factors.

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