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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Jun. 01 2009




Screw It, Let’s Ride: Harley-Davidson Retools Its Marketing 1

When it comes to iconic American brands, taking over the care and feeding of cycle maker Harley-Davidson probably ranks right below representing the Declaration

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May. 26 2009




Hiring the Right Contractors for Multilingual Marketing

While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract

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May. 04 2009




Steps to Managing Spanish Language Translation 2

In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think

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Apr. 01 2009




Thinking Out Loud: Return to Gender

WHEN IT COMES TO SPEAKING TO WOMEN, WHO DOES A BETTER JOB? OTHER WOMEN? MEN? OR A COMBINATION OF THE TWO? IN THIS ISSUE, CHIEF MARKETER BEGINS THE FIRST

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Jan. 21 2009




Mobilizing Moms With Social Media 1

E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

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Oct. 21 2008




What Ethnicity Says About How We Shop

As the growth of unique ethnic segments continues, its important marketers understand the differences and likenesses of the groups most important to their efforts. With that in mind, Performics teamed up with ROI Research to better understand differences in shopping behavior across ethnicities, and the role of the Internet and search engines in this process.

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Oct. 07 2008




Brand President and (Sub-Brand) Vice President

On the basis of loyalty and engagement assessments, this week it appears that Barack Obama is going to be the newest White House resident. But we are also alert to the fact that, just like the consumer marketplace, how a brand is perceived can change quickly

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Apr. 28 2008




E-Marketing to Women: Soccer Moms Aren’t the Goal

Is your Web site “pretty in pink?” If you’re trying to reach women, think again about your design scheme. E-Centric recently talked with Michele Miller and Holly Buchanan, authors of the new book “The Soccer Mom Myth” about what marketers are doing right and wrong

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Jan. 22 2008




Women Don’t Just Buy Brands, They Join Them

From “cocooning” to “cashing out” to “down-aging,” noted marketer and author Faith Popcorn’s predictions about our changing society have been spot on. So what does the founder of marketing consultancy firm BrainReserve think about women and their brand-sense? Click here and find out.

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Jan. 22 2008




The Mother Load: Understanding Mom With Search Engine

Aside from play dates, soccer games and the diaper aisle at Target, do you know where to find moms? Try search engines, where—like everyone else—moms are going to find information. Click here to find out how the typical mom is using search engines, and how you can reach her with your message.

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