Demographics
Article
May. 22 2013
Major League Soccer Scores With Personalized Email
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. More...
Article
May. 14 2013
Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing. More...
Article
Apr. 18 2013
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. More...
Article
Apr. 09 2013
Customer Experience is the Differentiator
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority. More...
Article
Apr. 05 2013
Big Data Critical to Customer-Centric Cultures: CMO Council Report
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business More...
Mar. 20 2013
Stop Survey Fatigue: Listen to Customers Without Driving Them Away
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today. More...
Mar. 11 2013
How Persona-Based Marketing Can Go Wrong
2
What if publications like Reader's Digest targeted different segments of their readership, rather than just their main core audience? More...
Jan. 17 2013
How Big Data is Changing the World
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac . More...
Article
Aug. 10 2012
When Data Gets Too Big
1
“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because More...
Jun. 22 2012
New Online Deal Site Targets Gay Male Market
1
DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there More...
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