Demographics

Article

Jun. 13 2013

Using Facebook as a Gateway to Consumer Data 1

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer d More...

Article

Jun. 06 2013

Brand Value Has New Definition For Millennial Marketing

The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer hold More...

Article

Jun. 03 2013

The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

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Article

Jun. 03 2013

Not Your Normal Data: The Impact of the Outlier

Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes. More...

Article

May. 28 2013

Big Data Connects Online/Offline Fashion Shopping Experiences

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline. More...

Article

May. 22 2013

Major League Soccer Scores With Personalized Email 1

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. More...

Article

May. 14 2013

Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing. More...

Article

Apr. 18 2013

Expedia CruiseShipCenters Boosts Email ROI

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. More...

Article

Apr. 09 2013

Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority. More...

Article

Apr. 05 2013

Big Data Critical to Customer-Centric Cultures: CMO Council Report

A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business More...

Using Facebook as a Gateway to Consumer Data 1

Major League Soccer Scores With Personalized Email 1

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