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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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rick-miller

Article

Aug. 18 2013




Determining the Value of Social Data and Share of Voice

CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.

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arrows-up-wall

Article

Aug. 06 2013




4 Strategies to Maximize Marketing Investments for Improved Sales Productivity

Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.

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winningcustomers595

Article

Aug. 01 2013




Tips to Win and Retain Customers in a Digital World

Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.

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technology595

Article

Jul. 24 2013




B2B Marketing Becomes More Content Driven

Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.

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game-595

Article

Jul. 17 2013




Q&A: Content Marketing Requires Coordination Between Marketing and Sales

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

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international-flags

Article

Jul. 12 2013




Global Marketing: Translation Challenges and What Languages Matter for Success 1

Don DePalma shares ides for companies looking to do global marketing, in multiple countries and languages.

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fingers

Article

Jul. 12 2013




How Marketing Can Deliver Qualified Leads

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

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ducks-355

Article

Jul. 11 2013




Content and Data Crucial for Lead Nurturing

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

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lead capture campaigns

Article

Jul. 11 2013




5 Ways to Capture Leads Without a Lot of Writing

Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.

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prospecting

Article

Jul. 11 2013




8 Ways to Lose a Prospect’s Trust

(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]

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