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Lead generation

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Dec. 08 2010




First Step in Monetizing Social Media: Listening

As marketers grapple with how to make money from social media, they may be overlooking one simple tactic: listening to what people are saying about the brand on social networks, and reacting accordingly.

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Nov. 30 2010




Call Center Operator iPacesetters Acquires Lead And Tech Firm ARGI

IPacesetters, a call center operator, has acquired ARGI. ARGI offers audience development, lead generation and marketing technology.

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Nov. 18 2010




Broker Roundtable: What’s the Outlook for Cooperative Databases?

This week’s question: What’s the Outlook for Cooperative Databases?

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Nov. 15 2010




Tips for Finding the Best Catalog Prospects

Now is when catalogers should cautiously increase their prospecting efforts. After all, as we emerge from the recession, those companies who continue marketing and mining for new buyers will be in a much better position to take advantage of the rebound.

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Nov. 02 2010




List Firms Increasingly Stress Marketing Services

How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down.

All of which gives rise to a question: What is the perceived value of list management operations within the information community?

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Oct. 29 2010




The Danger of Thinking B-to-B Creative Doesn’t Matter

Marketers who think that creative doesn’t matter in business-to-business marketing might want to think again

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Oct. 27 2010




MeritDirect Launches Services Group

MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media.

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Oct. 21 2010




Broker Roundtable: How Reliable Are Income Selects?

This week’s question: How reliable are income selects on lists, especially in light of the current economy? Our current panel features Jim Hall of All That Marketing, Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.)

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Oct. 20 2010




Digital Technologies That Help Build Consumer Loyalty: Study

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

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Oct. 06 2010




“Old-Fashioned” Analytics Leads to Double-Digit Gains for GaelSong

A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,

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