Getting input from sales, building the right model and properly scoring a prospect’s engagement are all essential to creating a winning B2B lead scoring, nurturing and qualification strategy. “
Article
Jun. 17 2013
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen str More...
Article
Jun. 12 2013
Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of t More...
Article
Jun. 12 2013
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success. More...
Article
Jun. 06 2013
Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around More...
Article
Jun. 06 2013
The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer hold More...
Article
Jun. 03 2013
Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes. More...
Article
May. 22 2013
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase. More...
Article
May. 16 2013
What is the best strategy for your company, inbound or outbound marketing? More...