Lead generation

Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are all essential to creating a winning B2B lead scoring, nurturing and qualification strategy. “

Read and Discuss

The Future of Lead Generation: Q&A

Solving Marketing Complexity through Collaboration

Why The Customer Should Be Central to Inbound Efforts

Article

Jun. 17 2013

Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen str More...

Article

Jun. 12 2013

Consumers Numb to Personalization: Report

Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of t More...

Article

Jun. 12 2013

The Role of Content in B2B Digital Marketing 1

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success. More...

Article

Jun. 06 2013

Marketing Automation Consolidation—Why Now?

Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around More...

Article

Jun. 06 2013

Brand Value Has New Definition For Millennial Marketing

The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer hold More...