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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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charity-water-web

Article

May. 07 2013




Social, Email Help Charity: Water Raise Awareness

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]

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Article

May. 01 2013




Evaluating MailChimp’s Mixed-Media Campaign

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]

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hands-355

Article

Apr. 30 2013




Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause.

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Crumpled question marks heap

Article

Apr. 03 2013




Content Marketing Tips for Non-Publishers

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here’s why.

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Feb. 27 2013




Direct Mail: Still a Bargain for Marketers 5

Many marketers forget that direct mail’s success boils down to creative, timing, the offer and data.

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Feb. 13 2013




Shifting Your Brand to an Omnichannel Perspective 1

Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs.

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Feb. 04 2013




Emails We Love: Chili’s Gets Personalization Right 2

Chili’s gets targeting right, with a personalized email that hits all the right notes.

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Jan. 15 2013




Emails We Don’t Love: ProFlowers Gets Too Personal 6

Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.

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Jan. 09 2013




A Bit of Personal Correspondence from the Granthams—and WGBH 2

A handwritten note from Boston PBS station WGBH catches our eye, with a “Downton Abbey” worthy sense of timing and propriety.

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Dec. 20 2012




Direct Mail Watch: Hey CBLDF, Where’s Your Website? 2

The Comic Book Legal Defense put out a great mailer this holiday season, but one essential call to action was missing.

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