Creative
Article
Jun. 12 2013
DMEF Changes Its Name to Marketing EDGE
1
The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in More...
Article
May. 28 2013
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience. More...
Article
Apr. 30 2013
Nonprofits and Emerging Media: 5 Top Tips
Here are five things to consider when trying to engage more folks for your cause. More...
Article
Apr. 03 2013
Content Marketing Tips for Non-Publishers
Utilizing original content is better than pushing out free content or leveraging content from content farms. Here's why. More...
Feb. 27 2013
Direct Mail: Still a Bargain for Marketers
5
Many marketers forget that direct mail's success boils down to creative, timing, the offer and data. More...
Feb. 13 2013
Shifting Your Brand to an Omnichannel Perspective
1
Successful omnichannel marketing both utilizes and generates data, which helps marketers back up the business value of their programs. More...
Feb. 04 2013
Emails We Love: Chili’s Gets Personalization Right
2
Chili's gets targeting right, with a personalized email that hits all the right notes. More...
Jan. 15 2013
Emails We Don’t Love: ProFlowers Gets Too Personal
6
Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships. More...
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