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B2B Events

Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG Corp may not exactly be a household name, but chances are good that you live in a house created from its products. Read and Discuss

Aug. 09 2012

Video Helps Plastic Manufacturer Kydex Reach Designers 2

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.



Feb. 23 2012

Tips to Launch Successful Mobile Promotions 2

Here are some expert tips to take before you develop and launch your mobile marketing campaign.



Jan. 12 2012

Marketing Automation Helps Nxtbook Identify Prospects

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.



Dec. 08 2011

Trade Show Demos Help Hill Rom Engage Customers 1

A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.



Oct. 04 2011

A Better DMA

There’s a palpably upbeat energy at this year’s Direct Marketing Association Conference and Exhibition. The breakout concurrent sessions



Sep. 08 2011

Dream Team: How Toshiba Medical Systems Built a Strong B-to-B Marketing Staff

To better serve the company and create a better perception in the marketplace, Toshiba America Medical Systems combined two separate internal staffs



Aug. 03 2011

Cisco Global Sales Experience (GSX)

Cisco’s growth is driven by a 21,000-person global sales force. Training, education and achievement recognition are key to continued development of this critical team and their efforts to protect and elevate Cisco’s market share



Aug. 02 2011

Lead Gen Best Practices: Bridging the Sales/Marketing Gap

While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.



Jun. 10 2011

Making the Most of Leads From Trade Shows 1

In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.



May. 04 2011

Virtual Events Bring Life to Compuware Marketing Strategy

While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time