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B2B Events

B2B LeadsCon and LeadsCon NY: Speaker Previews

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Jan. 12 2012




Marketing Automation Helps Nxtbook Identify Prospects

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

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Dec. 08 2011




Trade Show Demos Help Hill Rom Engage Customers 1

A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

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Oct. 04 2011




A Better DMA

There’s a palpably upbeat energy at this year’s Direct Marketing Association Conference and Exhibition. The breakout concurrent sessions

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Sep. 08 2011




Dream Team: How Toshiba Medical Systems Built a Strong B-to-B Marketing Staff

To better serve the company and create a better perception in the marketplace, Toshiba America Medical Systems combined two separate internal staffs

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Aug. 03 2011




Cisco Global Sales Experience (GSX)

Cisco’s growth is driven by a 21,000-person global sales force. Training, education and achievement recognition are key to continued development of this critical team and their efforts to protect and elevate Cisco’s market share

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Aug. 02 2011




Lead Gen Best Practices: Bridging the Sales/Marketing Gap

While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.

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Jun. 10 2011




Making the Most of Leads From Trade Shows 1

In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.

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May. 04 2011




Virtual Events Bring Life to Compuware Marketing Strategy

While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

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Apr. 14 2011




Live Events: Are B-to-B Marketers on the Road Again?

After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

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Apr. 01 2011




The B-to-B Economy: Where B-to-B Marketers are Spending their Dollars in 2011

Chief Marketer talked to several experts to get their take on where and how B-to-B marketers are spending their money in 2011

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