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Direct Marketing

Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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Jul. 01 1998




Relationship Marketing and the New DM

This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer

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Jul. 01 1998




Translation Errors

TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,

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Jul. 01 1998




PUSHING THE ENVELOPE

C’mon, just between you and me: Who have you stolen from lately?I’m not being accusatory or judgmental, just curious. Everybody does it, including me.Maybe

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Jul. 01 1998




Introducing the Web Call Center

Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau

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Jul. 01 1998




Catalog Sales on Rise: WEFA

Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

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Jul. 01 1998




DM Mergers Increase By Almost 100%

DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

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Jul. 01 1998




U.S. Bank Mailing Succeeds Despite Low Response

Once upon a time there was a direct marketing campaign that didn’t get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that

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Jul. 01 1998




Changing the Rules of the Game

There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database

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Jul. 01 1998




 

Jun. 01 1998




Just be yourself: HICKORY FARMS

When Hickory Farms decided to launch its Web site three years ago, some thought the catalog should feature more exotic fare than the hearty staples that

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