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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Jul. 01 1998




Relationship Marketing and the New DM

This December McGraw-Hill will publish the third edition of David Shepard Associates’ “The New Direct Marketing.” Over the next few issues we’ll offer

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Jul. 01 1998




Computer Resellers

Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

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Jul. 01 1998




First Data Cuts Work Force by 11%

First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across

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Jul. 01 1998




Translation Errors

TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,

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Jul. 01 1998




Catalog Sales on Rise: WEFA

Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

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Jul. 01 1998




DM Mergers Increase By Almost 100%

DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

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Jul. 01 1998




Envoy Drives Correspondence Course

We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.

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Jul. 01 1998




Tools of the Trade

Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database

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Jul. 01 1998




PRIVACY PENDULUM

In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In

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Jul. 01 1998




PUSHING THE ENVELOPE

C’mon, just between you and me: Who have you stolen from lately?I’m not being accusatory or judgmental, just curious. Everybody does it, including me.Maybe

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