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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Jul. 01 1998




Britannia Cools Its Heels?

Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

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Jul. 01 1998




Words of Wisdom, 1998 Style

There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to

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Jul. 01 1998




Translation Errors

TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,

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Jul. 01 1998




Metal Mettle

Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

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Jul. 01 1998




THE DEL POLITO LETTER

Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing

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Jul. 01 1998




Conspiracy Revealed: Intrigue-ing DM Campaign

He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

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Jul. 01 1998




Changing the Rules of the Game

There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database

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Jul. 01 1998




May & Speh Acquires Sigma Marketing Group

May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

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Jul. 01 1998




Polk Appeals

L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April

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Jul. 01 1998




The Sher Solution

Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

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