Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > DIRECT MARKETING

Direct Marketing

Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

Read and Discuss

Jul. 01 1998




Call It What It Is

He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point:

More...

 

Jul. 01 1998




Abacus Report: Catalogs Were on a Roll in ’97

Eleven out of 13 catalog categories experienced holiday season growth in 1997, with five segments having at least a 13% increase in dollar spending, according

More...

 

Jul. 01 1998




Kemmler’s Law

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

More...

 

Jul. 01 1998




Metal Mettle

Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

More...

 

Jul. 01 1998




You Beta, You Beta, You Bet

A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

More...

 

Jul. 01 1998




Net Tax Relief Bill Gains in House

LEGISLATION DESIGNED TO stop state and local governments from imposing new taxes on Internet transactions for at least three years and creating a special

More...

 

Jul. 01 1998




Computer Resellers

Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

More...

 

Jul. 01 1998




Columbia House Starts a Positive-Option Club

Columbia House has introduced “Play,” its first music club to operate on a positive-option basis rather than the negative option most often used by such

More...

 

Jul. 01 1998




Conspiracy Revealed: Intrigue-ing DM Campaign

He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

More...

 

Jul. 01 1998




Envoy Drives Correspondence Course

We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.

More...