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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Jul. 01 1998




Changing the Rules of the Game

There was a time not long ago when marketing decision makers regretted they didn’t have enough information.In the world of information, especially database

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Jul. 01 1998




May & Speh Acquires Sigma Marketing Group

May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in

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Jul. 01 1998




Polk Appeals

L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April

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Jul. 01 1998




The Sher Solution

Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

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Jul. 01 1998




Abacus Report: Catalogs Were on a Roll in ’97

Eleven out of 13 catalog categories experienced holiday season growth in 1997, with five segments having at least a 13% increase in dollar spending, according

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Jul. 01 1998




PUSHING THE ENVELOPE

C’mon, just between you and me: Who have you stolen from lately?I’m not being accusatory or judgmental, just curious. Everybody does it, including me.Maybe

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Jul. 01 1998




First Data Cuts Work Force by 11%

First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across

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Jul. 01 1998




Columbia House Starts a Positive-Option Club

Columbia House has introduced “Play,” its first music club to operate on a positive-option basis rather than the negative option most often used by such

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Jul. 01 1998




High-Tech Firm Starts a High-Tech Campaign

PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The

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Jul. 01 1998




Bride of Frankincense

Forget that we just celebrated Independence Day. For some people, it’s never too early to start buying Christmas presents. With that in mind, Old World

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