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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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Jul. 01 1998




Translation Errors

TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,

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Jul. 01 1998




Card Sharks or Card Guppies-The Song’s the Same

CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they’re reanimating themselves.But unlike

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Jul. 01 1998




Brokers Break Bread

American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second

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Jul. 01 1998




Catalog Sales on Rise: WEFA

Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

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Jul. 01 1998




The Sher Solution

Database marketers have a new resource available. It’s R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

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Jul. 01 1998




DM Mergers Increase By Almost 100%

DM mergers, acquisitions and buyouts in the first quarter of 1998 grew 99% over the first quarter of 1997, according to a study released in June by DM

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Jul. 01 1998




Listen to This-Free Long Distance

A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s

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Jul. 01 1998




Chicago Internet Guru Jay Gondelman Dies

Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According

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Jul. 01 1998




The Mark(eting) of Zorro

We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs

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Jul. 01 1998




Pilot Light

For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept

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