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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Aug. 01 1998




Adding the U.K. to the Data Pool

THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market

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Aug. 01 1998




Enhanced to Purchase eCommerce Corp.

ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,

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Aug. 01 1998




Business Manners for Everyone

THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical

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Aug. 01 1998




Awards, Pro and Con

IN OUR OPINION awards programs should present the best work that’s been done, not provoke the question, “Is that the best an awards program can do?”Case

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Aug. 01 1998




Automobile Owners

A NEW SURVEY of women who buy or lease cars indicates widespread disenchantment: Only 57% of the women polled by Good Housekeeping would choose the same

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Aug. 01 1998




Here’s the Beef

TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?

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Aug. 01 1998




Virtual Relief

THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet

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Aug. 01 1998




 

Jul. 01 1998




Columbia House Starts a Positive-Option Club

Columbia House has introduced “Play,” its first music club to operate on a positive-option basis rather than the negative option most often used by such

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Jul. 01 1998




Conspiracy Revealed: Intrigue-ing DM Campaign

He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent

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