Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > DIRECT MARKETING

Direct Marketing

Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

Read and Discuss

Jul. 01 1998




Britannia Cools Its Heels?

Brits always claim to produce the best advertising in the world. Something about our quirky sense of humor and literate consumer base leads to the often-repeated

More...

 

Jul. 01 1998




Oops! Catalog Faux Pas

Nothing in the body, nothing on the body.”That’s the rule Levenger president Steve Leveen said his chief merchandiser adopted after a series of apparel

More...

 

Jul. 01 1998




Corporate Gift Program Uncorked

Virtual Vineyards (www. virtualvin. com), the consumer Web site that sells wine, food and gifts, has gone into the corporate gift and incentives business.With

More...

 

Jul. 01 1998




Impulse: The Sequel

Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying

More...

 

Jul. 01 1998




Hochberg Made SBA Deputy Administrator

Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.

More...

 

Jul. 01 1998




NEW LISTS

Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

More...

 

Jul. 01 1998




You Beta, You Beta, You Bet

A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

More...

 

Jul. 01 1998




Consumer DM Soars

Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended

More...

 

Jul. 01 1998




Computer Resellers

Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,

More...

 

Jul. 01 1998




People

DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

More...