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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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Aug. 01 1998




If This Isn’t E-mail Heaven, It Must Be the Other Place

I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my

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Aug. 01 1998




Enhanced to Purchase eCommerce Corp.

ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,

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Aug. 01 1998




Adding the U.K. to the Data Pool

THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market

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Aug. 01 1998




Awards, Pro and Con

IN OUR OPINION awards programs should present the best work that’s been done, not provoke the question, “Is that the best an awards program can do?”Case

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Aug. 01 1998




Here’s the Beef

TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?

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Aug. 01 1998




A Customer in the Palm Is Worth…

JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.

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Aug. 01 1998




Much Ado About Privacy

Is it me or have we all started to go off the deep end a bit on the privacy issue?Of late, it seems nary a day goes by that someone from within or outside

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Aug. 01 1998




Virtual Relief

THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet

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Aug. 01 1998




Bean Sprouts Redesign

IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

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Aug. 01 1998




Remembering Pete Hoke

NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared

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