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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Jul. 01 1998




Envoy Drives Correspondence Course

We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.

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Jul. 01 1998




Tools of the Trade

Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database

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Jul. 01 1998




PRIVACY PENDULUM

In May, during a commencement speech, Vice President Al Gore called for an “Electronic Bill of Rights” to allow Americans to protect their privacy.In

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Jul. 01 1998




People

DCI Marketing, Milwaukee, promoted David Steeno to senior account service coordinator for its Detroit office, and hired Mike Haizel as physical distribution

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Jul. 01 1998




Call It What It Is

He propose that articles about spam in the press and other media ought to be called spam as well. They’re about as prevalent and intrusive. Case in point:

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Jul. 01 1998




Abacus Report: Catalogs Were on a Roll in ’97

Eleven out of 13 catalog categories experienced holiday season growth in 1997, with five segments having at least a 13% increase in dollar spending, according

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Jul. 01 1998




PUSHING THE ENVELOPE

C’mon, just between you and me: Who have you stolen from lately?I’m not being accusatory or judgmental, just curious. Everybody does it, including me.Maybe

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Jul. 01 1998




Kemmler’s Law

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.

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Jul. 01 1998




Introducing the Web Call Center

Then the call center at IDT Corp. gets swamped, the Hackensack, NJ telecom company turns to Communications Service Center, a Margate, FL service bureau

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Jul. 01 1998




Metal Mettle

Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?Those days

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