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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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Aug. 01 1998




Cash From Chaos

MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for

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Aug. 01 1998




DMA Names Prescott International VP

THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is

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Aug. 01 1998




Amex Accused of Bias Against Hasidic Jews

A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic

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Aug. 01 1998




Get Framed

TALK ABOUT a Web site with frames!Artuframe (www.artuframe.com), as in “art you frame,” allows you to do just that: pick out a piece of art, frame it,

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Aug. 01 1998




Cold Calls, Hot Topics

DIRECT RESPONSE does better in business media than in consumer media. For business, it’s Horatio Alger; for consumers, film noir.Small business publication

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Aug. 01 1998




Start Your Engines

SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines

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Aug. 01 1998




DOWNSIZING

Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of

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Aug. 01 1998




The USPS Should Take the Lead

THESE HAVE GOT to be frustrating times over at the U.S. Postal Service.First, they demand that you operate more like a business. When you try, they clobber

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Aug. 01 1998




I Can’t Even Be Bothered to Write a Headline

I’M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York’s Big-105) announcing over

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Aug. 01 1998




Business Manners for Everyone

THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical

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