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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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Aug. 01 1998




A Customer in the Palm Is Worth…

JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.

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Aug. 01 1998




The Sector in the Interactive Mask

HEADY STOCK GAINS by three companies involved in interactive communications are masking an otherwise lackluster year for publicly traded DM service suppliers.The

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Aug. 01 1998




DATABASE MARKETING

ABI Brass Hints at New Moves AMERICAN BUSINESS INFORMATION, Omaha, NE, has completed a bond offering that allows it to retire $80 million in debt from

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Aug. 01 1998




Much Ado About Privacy

Is it me or have we all started to go off the deep end a bit on the privacy issue?Of late, it seems nary a day goes by that someone from within or outside

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Aug. 01 1998




Bean Sprouts Redesign

IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

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Aug. 01 1998




Instant Gratification

WOULDN’T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation

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Aug. 01 1998




Shopper’s Nightmare

IF THERE’S A single cliche that drives us up the wall, it’s the one in which small store owners are hailed as the paragon of one-to-one marketing. We’ve

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Aug. 01 1998




Cue the Postman…

FILM FANATICS may be looking forward to picking popcorn and gumdrops out of their hiking boots next month, but the directors of the 25th Telluride Film

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Aug. 01 1998




Those Crazy, Not-So-Lazy Days of Summer

CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches

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Aug. 01 1998




Florida Telemarketing Service Responds to Fire Alarm

A TELEMARKETING SERVICE came in handy last month when Florida officials needed to tell residents to evacuate an area because of another one of the fires

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