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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Aug. 01 1998




In-house Ed at IBM

PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has

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Aug. 01 1998




Business Manners for Everyone

THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical

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Aug. 01 1998




Automobile Owners

A NEW SURVEY of women who buy or lease cars indicates widespread disenchantment: Only 57% of the women polled by Good Housekeeping would choose the same

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Aug. 01 1998




The Xoom Boom

XOOM INC., San Francisco (www.xoom.com), runs a Web community with a difference: Unlike most such communities, like GeoCities and Tripod, a large part

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Aug. 01 1998




If This Isn’t E-mail Heaven, It Must Be the Other Place

I WOULDN’T DARE KNOCK e-mail as a communications tool. After all, one of my books is “Cybertalk That Sells” (whatever that’s supposed to mean).But my

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Aug. 01 1998




A Customer in the Palm Is Worth…

JON MCAULIFFE bought his PalmPilot handheld computer a year and a half ago. In March, McAuliffe, a quantitative analyst for New York investment bank D.E.

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Aug. 01 1998




Much Ado About Privacy

Is it me or have we all started to go off the deep end a bit on the privacy issue?Of late, it seems nary a day goes by that someone from within or outside

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Aug. 01 1998




Enhanced to Purchase eCommerce Corp.

ENHANCED SERVICES CO. INC., El Segundo, CA, will buy eCommerce Corp. for a combination of cash and stock. Terms of the agreement were not disclosed. Stamford,

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Aug. 01 1998




Adding the U.K. to the Data Pool

THE STEADY TAKEOVER of the U.K. DM industry by America continues-but it’s not just about dollars flooding in to buy upBritish suppliers. The U.K. market

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Aug. 01 1998




Bean Sprouts Redesign

IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is

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