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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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teddy bear

Article

Oct. 21 2013




Chief Marketer Listline Oct. 21

Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.

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Article

Oct. 16 2013




New DMA Study Examines Impact of Data on Economy

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

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artisan-table

Article

Oct. 10 2013




Chief Marketer Listline Oct. 14

Lists featured this week include The Artisan Table and Pajamagram PIP.

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Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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RatchetWrench_cover

Article

Oct. 07 2013




Chief Marketer Listline Oct. 7

Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

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Article

Oct. 07 2013




Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

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mobile advertising

Article

Oct. 01 2013




Mobile Ad Creative Sucks, and It’s a Matter of Time and Money

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

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Article

Oct. 01 2013




Acxiom Aims to Break “Data Monopoly” With New System

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

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Article

Sep. 26 2013




Chief Marketer Listline Sept. 26

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

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America's Cup logo

Article

Sep. 26 2013




Rebranding Sets America’s Cup on the Right Course

Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.

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