Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Learn More »
HOME > DIRECT MARKETING

Direct Marketing

DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

Read and Discuss

alter-pic

Article

Jan. 07 2014




Q&A: The Power of Money & Color: Symbols in Marketing

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

More...

 
Test tubes

Article

Jan. 07 2014




Why Campaign Testing Is Still Essential

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

More...

 
ski-mag

Article

Jan. 06 2014




Chief Marketer Listline Jan. 6

Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.

More...

 
melbourne

Article

Dec. 17 2013




Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

More...

 
myakka

Article

Dec. 13 2013




Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

More...

 
Email

Article

Dec. 11 2013




The Best Ways to Reach Gen Y Email Subscribers 1

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

More...

 
hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

More...

 
holiday-gifts

Article

Dec. 10 2013




5 Tips for Capitalizing on the Short Holiday Shopping Season

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

More...

 
model-airplane-355

Article

Dec. 05 2013




Chief Marketer Listline Dec. 9

Lists featured this week include Air Age Media and Sun Magazine.

More...

 
storytelling

Article

Dec. 04 2013




Creating a Narrative Through Agile Marketing

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

More...