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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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money-595

Article

Aug. 18 2013




Email List Prices Still Dropping: Worldata Index

Thanks to an abundance of availability and overall flat economic conditions, B2B email list prices continue to drop, according to the Worldata Summer 2013 List Price Index.

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sheep

Article

Aug. 18 2013




Chief Marketer Listline Aug. 19

Lists featured this week include Countryside Publications and Creative Kidstuff.

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love of crochet

Article

Aug. 06 2013




Chief Marketer Listline Aug. 6

New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.

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Worship-Leader-Magazine-8

Article

Aug. 02 2013




Chief Marketer Listline Aug. 5

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

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b2b-logo-new

Article

Aug. 02 2013




Learn the Latest at B2B LeadsCon

Check out these interviews with featured B2B LeadsCon presenters.

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landscape

Article

Jul. 26 2013




Chief Marketer Listline July 26

Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.

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fiat

Article

Jul. 23 2013




Are There Rewards for Taking Risks in Marketing? 1

A good CMO will be willing to take creative risks in marketing if they have the potential to enhance a brand’s image, generate positive publicity and increase profits.

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personalization

Article

Jul. 23 2013




Don’t Abandon Outbound Marketing Just Yet 2

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

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Screen Shot 2013-07-19 at 10.38.59 AM

Article

Jul. 19 2013




Chief Marketer Listline July 19

Lists featured this week include Dover Saddlery and Camp Business Magazine.

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pitney-logo

Article

Jul. 17 2013




Enabling Online-Offline Integration With Technology

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.

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