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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Article

Oct. 22 2013




Why CMOs Must Embrace Responsibility for Revenue 1

In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.

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Article

Oct. 21 2013




Chief Marketer Listline Oct. 21

Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.

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Article

Oct. 16 2013




New DMA Study Examines Impact of Data on Economy

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

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Article

Oct. 10 2013




Chief Marketer Listline Oct. 14

Lists featured this week include The Artisan Table and Pajamagram PIP.

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Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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Article

Oct. 07 2013




Chief Marketer Listline Oct. 7

Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

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Article

Oct. 07 2013




Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

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Article

Oct. 01 2013




Mobile Ad Creative Sucks, and It’s a Matter of Time and Money

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

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Article

Oct. 01 2013




Acxiom Aims to Break “Data Monopoly” With New System

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

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Article

Sep. 26 2013




Chief Marketer Listline Sept. 26

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

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