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DMA Strategic Summit Focuses on C-Level Concerns

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NASA_LOGO

Article

Jun. 30 2014




Chief Marketer Listline June 30

Lists featured this week include NASA Tech Briefs and Shop Gourmet Cooking.

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bass

Article

Jun. 25 2014




Chief Marketer Listline June 25

Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.

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many small light bulbs equal big one

Article

Jun. 25 2014




In Closing B2B Sales, Follow-Up Matters

A big difference between B2B and B2C marketing is the follow-up.

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insurancenewsnet

Article

Jun. 18 2014




Chief Marketer Listline June 18

Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

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just in time marketing

Article

Jun. 11 2014




Have You Tried Just in Time Marketing?

Real “Just In Time” messages are targeted quite carefully so they’re even more powerful than mobile and email.

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subway-355

Article

Jun. 10 2014




Subway $5 Footlong Success Shows the Power of Simplicity

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

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grocer-355

Article

Jun. 10 2014




Chief Marketer Listline June 10

Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.

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fragrance

Article

Jun. 04 2014




Chief Marketer Listline June 4

Lists featured this week include Fragrance.net PIP and Get Motivated Seminars.

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tree-355

Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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Five blank adhesive note reminders

Article

May. 27 2014




5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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