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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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fragrance

Article

Jun. 04 2014




Chief Marketer Listline June 4

Lists featured this week include Fragrance.net PIP and Get Motivated Seminars.

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tree-355

Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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Five blank adhesive note reminders

Article

May. 27 2014




5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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acacia-logo

Article

May. 23 2014




Chief Marketer Listline May 27

Lists featured this week include Acacia PIP and Madovor Media.

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help-wanted

Article

May. 13 2014




CMO Talks: 3 Things to Know Before Taking a New CMO Job 1

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

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mailboxes-595[1]

Article

May. 06 2014




How a Tactile Complement Can Strengthen Digital Campaigns

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

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builder

Article

May. 06 2014




How to Build and Market a New Category 1

To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.

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many small light bulbs equal big one

Article

May. 06 2014




Campaign Management: The Rise of the Offer

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

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handshake-595

Article

Mar. 20 2014




In Branding, First Impressions Count

Branding starts at the first interaction—and blowing it at the beginning is hard to get over.

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images

Article

Mar. 20 2014




When Personalization Goes Wrong—And Ways to Make it Right

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

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