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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Aug. 01 2014




Bridging the Sales-Marketing Gap

Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together. Discover: Why you should develop a “legislative branch” to evaluate leads How marketing […]

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barco

Article

Jul. 30 2014




Chief Marketer Listline July 30

Lists featured this week include Barco Products and Uncommon Investor.

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john deere

Article

Jul. 18 2014




Connecting Great Creative and Measurable Tactics

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

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floriana-catalog

Article

Jul. 18 2014




Chief Marketer Listline July 21

Lists featured this week include the American Liberty PAC Email and the Floriana accessories catalog blow-in.

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women-museum

Article

Jul. 15 2014




Chief Marketer Listline July 15

Lists featured this week include the National Museum of Women in the Arts and SurvivalEmpire.com.

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HVAC

Article

Jul. 09 2014




Chief Marketer Listline July 9

Lists features this week include SHAPE America and HVAC and Plumbing Product News.

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NASA_LOGO

Article

Jun. 30 2014




Chief Marketer Listline June 30

Lists featured this week include NASA Tech Briefs and Shop Gourmet Cooking.

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bass

Article

Jun. 25 2014




Chief Marketer Listline June 25

Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.

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many small light bulbs equal big one

Article

Jun. 25 2014




In Closing B2B Sales, Follow-Up Matters 1

A big difference between B2B and B2C marketing is the follow-up.

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insurancenewsnet

Article

Jun. 18 2014




Chief Marketer Listline June 18

Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

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