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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Article

Feb. 10 2014




Chief Marketer Listline Feb. 10

Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.

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wind and weather

Article

Feb. 02 2014




Chief Marketer Listline Feb. 2

List featured this week include Curve, Kohl’s Credit Card Statements and Wind and Weather Catalog.

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The Great Ritz Holiday Parade

Article

Jan. 29 2014




Special Report: Best of Holiday Marketing

Learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.

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influencer marketing

Article

Jan. 21 2014




Why Segmentations Fail—And How to Make them Succeed

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

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sharper-list

Article

Jan. 21 2014




Chief Marketer Listline Jan. 21

Lists featured this week include BookSpan, Sharper Image and Information Week.

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country-gardens

Article

Jan. 14 2014




Chief Marketer Listline Jan. 14

Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.

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baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

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williams-wreath

Article

Jan. 08 2014




Emails We Love: Subject Lines that Get the Job Done

It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.

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alter-pic

Article

Jan. 07 2014




Q&A: The Power of Money & Color: Symbols in Marketing

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

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Test tubes

Article

Jan. 07 2014




Why Campaign Testing Is Still Essential

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

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