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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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subway-355

Article

Jun. 10 2014




Subway $5 Footlong Success Shows the Power of Simplicity

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

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Article

Jun. 10 2014




Chief Marketer Listline June 10

Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.

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fragrance

Article

Jun. 04 2014




Chief Marketer Listline June 4

Lists featured this week include Fragrance.net PIP and Get Motivated Seminars.

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tree-355

Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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Five blank adhesive note reminders

Article

May. 27 2014




5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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acacia-logo

Article

May. 23 2014




Chief Marketer Listline May 27

Lists featured this week include Acacia PIP and Madovor Media.

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help-wanted

Article

May. 13 2014




CMO Talks: 3 Things to Know Before Taking a New CMO Job 1

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

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mailboxes-595[1]

Article

May. 06 2014




How a Tactile Complement Can Strengthen Digital Campaigns

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

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builder

Article

May. 06 2014




How to Build and Market a New Category 1

To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.

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many small light bulbs equal big one

Article

May. 06 2014




Campaign Management: The Rise of the Offer

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

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