Evaluating MailChimp’s Mixed-Media Campaign
(The Daily Egg)
It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media campaign, explaining what she liked and what she would have changed. Also in this article she highlights four reasons why integrating digital and physical formats makes brands more accessible.
