“A Brand New Day” at Baudville
This summer, b-to-b retailer Baudville, which specializes in employee recognition products, overhauled its long-running catalog design with a striking new look, font and logo. To better represent the company’s broad array of merchandise, the catalog’s prior tagline “Putting Applause on Paper” has been replaced with “The Place for Daily Recognition.” Whereas previously, cover products were accompanied by a modest amount of copy, the new cover layout has an almost magazine-like quality. Headlines serve to introduce “10 Brand New Themes” or feature clever word-play like “Best New Pick-Me-Up Lines.” Inside, a fold out page with a welcome letter from the company’s president and CEO announces “It’s a Brand New Day.” In it, Brad Darooge reflects on the hardships of the recession, while at the same time crediting his employees as key to success: “As you can see from the new look of the catalog, great things are happening at Baudville.” The catalog offers a variety of products designed to motivate and engage staff, including Lapel Pins ($5.95 each), Kudos Kits ($39.95 each), and “Cheers” Travel Mugs ($12.95 each).
Earthwatch: “Join the Community. On Your Terms.”
Environmental research nonprofit Earthwatch Institute promoted membership with a t-shirt premium and an engaging promise: