Digging Into the Amazon Underground Mobile App Store

Posted on by Beth Negus Viveiros

goatThe way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.

On Wired.com, Brian Barrett explores the economic model of Underground, where customers download games for free and Amazon pays developers based on how much time users spend with the apps.

The article is an interesting read, and explores how Coffee Stain Studios—you may know them better as the developer behind the crazily successful Goat Simulator app—is faring on Underground.

Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.

“The app store gets over 300 million searches per week,” notes Blake Pollack, CMO of The ASO Project, who will be a featured speaker at LeadsCon Las Vegas next week. “It’s a massive opportunity.”

Related Articles:

Getting Mobile App Users to Turn on Location Services

In A First, McDonald’s Ties Sales to Its App

Ways Mobile Tech Can Differentiate Your Rewards Program

Mobile App is Smooth Sailing for Princess Cruises

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!