Device Changes to Google & Bing Marketers Should Know
There have been some mobile advertising changes to Google and Bing that marketers should be aware of with regard to pay-per-click campaigns.
Search Engine Watch highlighted Bing’s new campaign settings changes that affect mobile advertisers. Bing Ads advertisers can no longer use separate campaigns for tablets, as tablets are now part of desktop campaigns.
Both Google Adwords and Bing Ads are offering mobile-preferred ads. While these aren’t 
guaranteed to show up on mobile devices only, setting them up in the engines enables you to use ad copy that would appeal to mobile searchers.
Click here to read the full story and learn more about the mobile changes these big search engines are implementing.
