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Tips for Better Triggered Online Campaigns

By Martin Stockfleth Larsen Use of programmatic, triggered campaigns such as ad retargeting, abandoned cart efforts, ad exchanges a

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money-new

Article

May. 27 2014




Factors Influencing Digital Marketing Budgets 1

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

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crystal-ball

Article

May. 19 2014




Demystifying Programmatic Buying

It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.

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buzzfeed

Article

Apr. 29 2014




Native Advertising and the Blurred Ad-Content Line

Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.

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Hotels.com Captain Obvious

Article

Apr. 03 2014




Hotels.com Campaign is, Well Obvious

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”

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consumer reviews

Article

Apr. 01 2014




Digital Marketing Comes of Age for CPG Brands

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

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Web analytics

Article

Mar. 17 2014




Tips for Better Triggered Online Campaigns

Here are six tips for improving your triggered marketing efforts, both locally and globally.

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digital595

Article

Mar. 10 2014




The Challenges and Opportunities of Native Advertising Formats

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.

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internet-security

Article

Feb. 27 2014




Online Ad Security and Google’s New Acquisition

By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.

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RPI

Article

Feb. 22 2014




RPI Versus RFM: Real-Time Business-to-Business

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

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scion

Article

Feb. 16 2014




Digital Ad Test Drives Scion Sales

A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.

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