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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Article

Sep. 10 2014




DMCNY Honors Biegel For Service to Data Industry

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

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Article

Aug. 28 2014




Database Guru Arthur Hughes Dies

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

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marketing silos

Article

Aug. 25 2014




Curing a Marketing Hangover

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

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location-based marketing tools

Article

Jul. 23 2014




All Roads Lead to Location Based Data

Location based data is paving the way for innovation in marketing on a local basis.

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Facebook and Nielsen data collection

Article

Jul. 16 2014




Facebook and Nielsen in Data Collection Partnership

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

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international-flags

Article

Jul. 09 2014




Enabling Data Driven Marketing Worldwide 2

The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.

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Article

Jun. 30 2014




5 Tips to Execute Better Global Marketing Campaigns

As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.

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Article

Jun. 05 2014




FTC Calls for Restrictions on Consumer Data Collection

The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.

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Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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Five blank adhesive note reminders

Article

May. 27 2014




5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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