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Demographics

Facebook and Nielsen in Data Collection Partnership

Robert Faturechi, Meg James (Chicago Tribune) Facebook will embark on a deal with Nielsen to share age and gender information on Facebook users who watch a TV show on a wireless device bringing the

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Facebook and Nielsen data collection

Article

Jul. 16 2014




Facebook and Nielsen in Data Collection Partnership

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

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international-flags

Article

Jul. 09 2014




Enabling Data Driven Marketing Worldwide 2

The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.

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world-cup-300

Article

Jun. 30 2014




5 Tips to Execute Better Global Marketing Campaigns

As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.

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datacollection595

Article

Jun. 05 2014




FTC Calls for Restrictions on Consumer Data Collection

The FTC looked at data collected from nine brokers. One of its recommendations is to give consumers access to the data and the inferences based on the data.

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tree-355

Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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Five blank adhesive note reminders

Article

May. 27 2014




5 Ways to Befriend Your CFO

So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?

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sweet-summertime-595

Article

May. 14 2014




Tap into Behavioral Cues for Summer Marketing, Not Holiday Cues

This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.

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enterprise data

Article

May. 13 2014




Digital Transformation, The Next Level of Sales Enablement

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

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obama-ferns

Article

May. 06 2014




How Kraft, Heineken and the President Are Reaching Millennials

If you don’t learn how and where to reach Millennials, be prepared to lose their business.

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snowboad

Article

Apr. 22 2014




RPI vs. RFM: Targeting Unique Ecommerce Behavior 1

Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.

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