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Demographics

Moneyball and Marketing: Challenging Conventional Data Wisdom

By Tim Girgenti

As a baseball-mad boy growing up in Houston, there were certain basics that I could count on seeing in the

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disney-355

Article

Apr. 15 2014




The ‘Principle of One’ in Branding

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.

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many small light bulbs equal big one

Article

Apr. 04 2014




Top 10 Predictions for Customer Communications Management

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

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As a four seed, Michigan State doesn’t have as much support overall as the number one seeds. But their home-state fans certainly expect to see the Spartans in the Final Four.

Article

Apr. 04 2014




Three Key Steps for Analyzing Social Media Sentiment

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

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kraft-cupcakes-355

Article

Mar. 17 2014




Special Report: Following Digital Footprints to Make Sense of All Your Data Points

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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Crumpled question marks heap

Article

Mar. 14 2014




Beyond the Big Data Hype

Look beyond the flood of big data to create models relevant to more targeted online media buys.

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Basic RGB

Article

Mar. 11 2014




CM Asks…What Are Your Biggest Data Challenges?

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

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baseball-355

Article

Mar. 10 2014




Moneyball and Marketing: Challenging Conventional Data Wisdom

It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.

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RPI

Article

Mar. 10 2014




RPI vs. RFM: Real-Time Value in Software as a Service

Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

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RPI

Article

Feb. 22 2014




RPI Versus RFM: Real-Time Business-to-Business

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

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enterprise data

Article

Feb. 10 2014




Utilizing Advanced Analytics to Improve B2B Marketing Efforts

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

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