Datagence Enhances Co-op Database

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

April 5, 2024 by Chief Marketer Staff - B2B Marketing

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

March 29, 2024 by Chief Marketer Staff - Consumer Data

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

March 29, 2024 by Chief Marketer Staff - AI

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

March 22, 2024 by Chief Marketer Staff - Consumer Data

Why OkCupid Tapped ChatGPT to Write In-app Matching Questions

March 22, 2024 by Chief Marketer Staff - AI in Marketing

Marketing Is Not a Foreign Language

March 15, 2024 by Jordan Buning - Marketing Analytics

Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech

February 23, 2024 by Chief Marketer Staff - CDPs

A Programmatic Approach to B2B Advertising in 5 Steps

February 16, 2024 by Christena Garduno - advertising

2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’

February 2, 2024 by Daniel Cobb - Consumer Data Privacy

When AI-Generated Customization Goes From Personalized to Creepy

January 26, 2024 by Chief Marketer Staff - AI

LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda

January 25, 2024 by Chief Marketer Staff - CMO

2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization

January 19, 2024 by Chief Marketer Staff - Brand Reputation

Boathouse Survey: CEO Perception of CMO Performance and Marketing Is Improving

January 19, 2024 by Kaylee Hultgren - CEOs

Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias

January 12, 2024 by Chief Marketer Staff - AI

Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

January 12, 2024 by Kaylee Hultgren - Blue Cross Blue Shield

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

January 5, 2024 by Kaylee Hultgren - 2024 Marketing Challenges

Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms

January 5, 2024 by Chief Marketer Staff - Consumer Data

Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies

January 5, 2024 by Chief Marketer Staff - Commerce Strategies

Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4

December 15, 2023 by Chief Marketer Staff

Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

December 8, 2023 by Kaylee Hultgren - brand marketing

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

December 1, 2023 by Chief Marketer Staff - Digital advertising

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

November 3, 2023 by Kaylee Hultgren - Advertising Campaign

Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World

October 30, 2023 by Chief Marketer Staff - Cookie Deprecation

Landing a Role in the C-Suite: A CMO’s Best Advice

October 27, 2023 by Kaylee Hultgren - CMO