HOME > Database Marketing > Lead generation > Acquisition > WHY YOU SHOULD CARE ABOUT CUSTOMER JOURNEYS

Why You Should Care About Customer Journeys

By May 16, 2013


Customer-Focus1-1A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to measure the right data and to create content marketing that actually works. Here’s what you need to know.