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Selling Source Acquires Lead Generation Firm LeadRev

By Jun 10, 2008

Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL. Terms were not disclosed.

LeadRev generates online customer leads for automobile sales and finance, credit cards, insurance and related product categories. It delivers 250,000 leads per month to clients in the specialty finance market.

Selling Source is active is some of the same markets as LeadRev, so the acquisition will enable it to expand.

“LeadRev is a perfect fit for us,” said in statement Derek LaFavor, CEO of Selling Source, based in Las Vegas.