HOME > Database Marketing > Lead generation > Acquisition > ALL ROADS LEAD TO LOCATION BASED DATA

All Roads Lead to Location Based Data

By Jul 23, 2014

Samuel Greengard (CMO.com)

location-based marketing toolsThis detailed article on location-based technology covers everything from geofencing, beacons, and real-time data feeds to location based instant promotions, contextual information and big data. Here’s what you need to know to catch up with your customers (and new ones!).