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Restaurants Turn to Mobile Loyalty Rewards Apps to Lure Customers

By Jul 11, 2013

Julie Jargon (WSJ)

loyalty marketingRestaurant operators are increasingly supplementing their old loyalty-card programs with mobile options to keep eaters coming back in a soft economy. The restaurant chains and their franchisees are turning to mobile loyalty rewards apps such as Front Flip and Belly, which they say help them attract and retain customers with more individualized, interactive approaches than the traditional loyalty programs.