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Promotions Celebrate Those Willing to Just Get Up and Go

By Jul 11, 2013

Andrew Adam Newman (NYT)

promotional marketingImpulsiveness is highly valued by marketers, who encourage spur-of-the-moment purchases. And separate stunts this week by Heineken and Hilton Worldwide are rewarding consumers for spontaneity with far-flung trips—but only if they depart with little or no forethought.

  • Lauran Childs

    A change is as good as a rest! – English saying.

    LauranChilds.com