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Marketers Lose $83 Billion to Poor Customer Experiences

By May 30, 2013

(CMSWire)

losing-moneyAn astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between leaders and “all others” and how you can make improvements.