Marketers Lose $83 Billion to Poor Customer Experiences
(CMSWire)
An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between leaders and “all others” and how you can make improvements.
