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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Panera loyalty

Article

Aug. 20 2014




Selfie Value: The Loyalty Power of Must-Share Moments

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

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farmlandbaconclub595

Article

Aug. 14 2014




Farmland Calls for Bacon Lovers to Unite

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.

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comcast-logo

Article

Jul. 15 2014




Comcast’s Customer Service Debacle

Words can barely describe the bizarre Comcast customer service phone call making the rounds on the Internet.

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marketing executives salaries

Article

Jul. 01 2014




Why Engagement Leads to Revenue Growth 1

Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.

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world-cup-300

Article

Jun. 30 2014




5 Tips to Execute Better Global Marketing Campaigns

As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.

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tree-355

Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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CRM

Article

May. 07 2014




CRM Is Profitable; Valued at $20.4 Million

About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.

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loyalty program

Article

May. 01 2014




300% Conversion for Sony Rewards Loyalty Program

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

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loyalty

Article

Apr. 22 2014




Losing Loyalty? 4 Biggest Missteps

Make sure you’re not making these four mistakes that can hurt brand loyalty.

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five

Article

Apr. 22 2014




CMO Talks: 5 Ways to Befriend Your CIO 1

As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.

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