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Loyalty/ CRM

Selfie Value: The Loyalty Power of Must-Share Moments

By Barry Kirk When was the last time you truly had a “moment” with a brand that you love? I was recently in Panera Bread, a fast casual restaurant chain where I’m both a frequent customer

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Article

Oct. 16 2014




Marketers Need a Better View of the Customer Journey: ANA

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

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Article

Oct. 14 2014




Live Customer Engagement Rock Stars

Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.

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Article

Oct. 10 2014




4 Ways to Survive Today’s Data-Driven Marketing World 1

Hey CMO! You’re under qualified! Get a math degree.

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Article

Oct. 08 2014




Creating a Data Centric View of Customers

Having a customer-centric view is great, but a data-centric view can help you understand intent.

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Article

Oct. 08 2014




Digital Engagement and Conversion Are Not Synonymous 1

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

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Article

Oct. 01 2014




Getting Personal: Leveraging Big Data for Better Connections

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

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Article

Sep. 11 2014




4 Ways to Reach Passive and Turned-Off Customers

Those inactive members may be draining precious resources from your loyalty program.

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Five blank adhesive note reminders

Article

Sep. 10 2014




5 Keys to Successful Loyalty Programs 1

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

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Article

Sep. 10 2014




DMCNY Honors Biegel For Service to Data Industry

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

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Article

Aug. 28 2014




Database Guru Arthur Hughes Dies

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

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