Forty-six percent of webpages are not in compliance with the revised Telephone Consumer Protection Act (TCPA) rules that went into effect last October, according to new research from Performline.
As of Oct. 13, 2013, the TCPA now requires marketers to get prior express written consent from consumers to contact them by phone. Each request must have a “clear and conspicuous disclosure” alerting the consumer that they will receive future calls via an automated dialing system.
Over half of the pages looked at in the research conducted last month (54%) passed a TCPA rule check for valid disclaimer language and having an option for express written consent, but 30% failed on at least one of these fronts. Sixteen percent failed for having both disclaimer issues or no option for express written consent.
Has compliance improved since last October? Yes, but there is still room for improvement; 48% of pages had a invalid disclaimer language last October, compared to only 16% in March. Thirty-three percent had missing disclaimer language in October, versus 17% last month, and 29% had no consent option last fall, compared to only 19% in March.
The study showed that brands to a much better job on the whole of TCPA compliance than vendors.