Chief Marketer Network:

HOME > Database Marketing > Lead generation > LEAD MANAGEMENT

Lead Management

Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are all essential to creating a winning B2B lead scoring, nurturing and qualification strategy. “

Read and Discuss

The Future of Lead Generation: Q&A

Solving Marketing Complexity through Collaboration

Why The Customer Should Be Central to Inbound Efforts

Article

Jun. 17 2013

Best-in-Class Lead Scoring, Nurturing and Qualification

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen str More...

Article

Jun. 12 2013

Consumers Numb to Personalization: Report

Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of t More...

Article

Jun. 06 2013

Marketing Automation Consolidation—Why Now?

Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around More...

Article

May. 22 2013

B2B Buyer’s Journey No Longer Begins With the Salesperson

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase. More...

Article

May. 13 2013

Solving Marketing Complexity through Collaboration

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives. More...

Article

May. 07 2013

Why The Customer Should Be Central to Inbound Efforts

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space. More...

Sep. 15 2012

Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data More...

Aug. 27 2012

Data and Frequency Capping Can Drive Better Media Buying: Q&A

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in More...

Aug. 13 2012

Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email 5

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type More...

Jul. 10 2012

Telemarketing Helps First Databank Qualify Leads 2