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Lead Management

Activities, Stats, Trends in Digital Marketing?—Infographic

Arun Sivashankaran (FunnelEnvy) With the digital marketing industry topping $62 billion in the U.S. every scrap of helpful information CMOs can gather is important to the bottom line. This infograp

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Article

Oct. 16 2014




Using Marketing Automation Intelligently

With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

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Article

Sep. 19 2014




What is the Value of a Lead? 1

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

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Article

Sep. 04 2014




Marketers Contributing More to Sales Pipeline

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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Qualifying Sales Leads, Qualified Sales

Article

Jun. 25 2014




The Best Ways to Track Leads

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

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Article

Jun. 18 2014




Global Brands and Local Lead Gen Challenges

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

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Article

May. 13 2014




How to Allocate and Manage a Digital Marketing Budget 1

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

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Article

May. 13 2014




Ideas for Driving Growth With Lead Management

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.

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Article

May. 07 2014




Full Agenda Announced for B2B LeadsCon Summit 2014

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]

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Article

May. 06 2014




The Difference Between Exclusive and Shared Lead Models

Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.

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